 Back when I worked for Waferscale Integration, which was later
purchased by STMicroelectronics, the CEO Mike Callahan allegedly said
something that he likely hoped everyone would later forget. You see, he
was originally against using flash memory in what would later become the company's Programmable System
Device SoCs because he felt the technology was never going to
make it. Well, as the story goes, some people whom have since gone on to such prominent Flash companies as SanDisk, apparently convinced him otherwise.
I think it's quite safe to say they made the correct decision as Flash
has indeed "made it" many times over. Last year, according to the World
Semiconductor Trade Statistics (WSTS), the worldwide Flash market
exceeded the $22 Billion mark. Ah how CEO hindsight can always seem to
be traced back to Foot in
Mouth Disease.
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